MIB – Ministry of Information and Broadcasting, recently issued an advisory to Ban Online Gaming Ads and has strictly instructed that hereafter any Print, Media, or Digital Organizations should not allow the Publishing of Online Gambling Ads in India.
“Legal sports betting has a small footprint in India, as several states prohibit the activity. Therefore, the government requested that all media, digital and print, refrain from advertising online gambling platforms, citing the “financial and socio-economic risk” to consumers.”– MIB (Ministry of Insformation and Broadcasting)
Online Gambling & Betting’s Increasing number of Ads:
Recently, there has been an increased number of Advertisements about Online Gambling and Betting. These Ads not only increased in numbers but also started aggravating the types of Ads. It provokes people to indulge in betting and online gambling platforms by showing such ads on all mediums.
The advisory stated that misleading advertisements about betting platforms and online gambling is violating the Consumer Protection Act 2019. Already the MIB, Ministry of Information and Broadcasting had issued an advisory to the satellite TV channels in December 2020.
Print and Electronic Media should not to publish any advertisements for Online Gambling or Betting Platforms.– MIB Issued an Advisory
New Initiatives taken regarding Online Gambling Games
Various initiatives have been taken to avoid the effects of Online Gambling and Betting Games. As there were an increasing number of suicides by online gamblers.
The Chief Minister of Tamil Nadu, MK Stalin had formed a committee to evaluate and control the effects of online rummy.
Many lives have been a victim of Online Gambling. So at this point, it is one of the most crucial, necessary, and appreciatable steps that was taken by the Tamilnadu CM. But the Madras High court delivered its verdict by accepting the petition from a group of companies that were against the government’s decision. The court said that it would violate an existing rule of Article 19(1)(g) in the Indian Constitution. Which mentions the right to practice any profession, trade, or business.
MK Stalin has promised to put any legislation to make sure the Life-Ruining Online Gambling Ads and Games are Banned. He then moved on to the Supreme Court against the Madras High Court’s Verdict.
Official Statement by Ministry to Ban Online Gambling Ads:
The advertisements of online betting are misleading, and do not appear to be in strict conformity with the Consumer Protection Act 2019, Advertising Code under the Cable Television Networks Regulation Act, 1995, and advertisement norms under the Norms of Journalistic Conduct laid down by the Press Council of India under the Press Council Act, 1978– M.I.B – Ministry of Information & Broadcasting
ASCI stands for Advertising Standards Council of India, which had set a few Guidelines and Rules for advertising. Here are those Guidelines:
- There should not be any gaming ad that depicts a person under the age of 18 (or) who appears to be under the age of 18.
- No engaging in online gaming for real winnings (or) suggesting that such persons can play these games.
- It is a must that Each and Every gaming advertisement carries its disclaimers in the form of print or static or it can be audio/video stating that there are financial risks and may be addictive.
- In print, such a disclaimer should occupy at least 20 percent of the ad space and not less than that.
- The Disclaimer in audio/video must be in a very normal speaking pace that is easily understandable, and also in the same language as the advertisement.
- The disclaimer for an audio-visual medium must adhere to the rule of maintaining the same audio-visual format.
- Strictly to be Followed is that the ads should no way present online gaming as an income opportunity or alternative employment option.
- Note: The ads must not present “engaging in gaming activity” to be more successful than any other earning way.
Earlier on 4th December 2020, The Ministry had issued an advisory to TV channels, to strictly adhere to the ASCI guidelines on Advertising Online Gaming. But the limit has been crossed by showing false ads to lure people into Betting by showing repeated Online Gambling Ads. So now the Ministry issued an advisory to completely Ban Online Gambling Ads and Betting Games.